why this matters
these numbers are context, not the sell. the mission leads with confidence and access: the ability to float calmly, to move through water without panic, to be at home in an environment most of us meet our whole lives. the figures below are why that ability matters.
193
accidental water-related fatalities in the uk in 2024. a further 206 cases with unknown cause are pending coroner outcomes.
37%
of those who died accidentally in 2024 were walking or running at the time. they had no intention of entering the water.
61%
of accidental fatalities in 2024 occurred at inland waterways: rivers, canals, lakes, and reservoirs.
1 in 3 adults
around 14 million people in england cannot swim one length of a 25-metre pool. this figure is from 2019, the most recent nationally representative survey available.
Source: Swim England (2019)